Clay Clinic
A beauty clinic built around calm, expert care, positioned as an elegant, trustworthy space for skin and aesthetics.
Industry
Beauty Clinic
Scope of work
Branding & Identity
Duration
2022
Challenge
Clay was a brand-new beauty clinic with no visual identity to build trust or recognition from day one.
Everything needed to be created from scratch, from the wordmark to the smallest printed card, with nothing existing to build from.
Goal
Give the clinic a warm, professional identity that felt trustworthy in both English and Arabic.
The goal was a system elegant enough for a beauty brand and consistent enough to carry across every touchpoint a client would see.
Solution
A full identity built from the ground up, from logo to stationery to the website.
An earthy palette of clay browns and beiges, a bilingual wordmark, and a complete guideline covering typography, stationery, ID badges, and digital presence.
