Rauch
A well-known, established juice brand with a strong existing following, built on the promise of real, honest ingredients
Industry
Food & Beverage
Scope of work
Art Direction & Campaign
Duration
2023-2024
Challenge
Rauch needed fresh, high-impact visuals for every season without losing what people already knew and trusted about the brand.
As an established name, the brand couldn't be reinvented, only refreshed, season after season, without ever feeling repetitive.
Goal
Direct campaign shoots that felt new each time while staying unmistakably Rauch.
The goal was visuals sharp enough for billboards and social alike, carried from concept through the final cut.
Solution
Art directing the Keep It Real campaign and two Ramadan campaigns, from set to final delivery.
Hands-on direction on every shoot, shaping product angles, mood, and framing, then carrying that same eye through post-production.
