Osool
A Saudi real estate and property management group, with a portfolio spanning malls, business towers, and developments.
Industry
Real Estate
Scope of work
Campaign & Branding
Duration
2022-2026
Challenge
Osool needed a consistent voice across five very different properties, all running seasonal campaigns year-round.
Granada Mall, Granada Business, Olaya Towers, Digital City, and Obhur City each needed their own tone without losing the group's identity underneath.
Goal
Deliver seasonal campaigns across the whole portfolio, and give Obhur City a brand-new face.
The goal ranged from fast seasonal turnarounds to one property's full identity rebuild.
Solution
Concept-to-production campaigns across every property, plus a full rebrand for Obhur City.
Three years of seasonal work across the group, with Obhur City given an entirely new identity to carry forward.
